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Vision AND strategy

Our overall vision is to be a world-class Nordic hotel company, by delivering great hotel experiences for the many people. Our sustainability strategy is integrated into the overall business strategy and supports our targets for profitable growth and sustainable hotel operationsWe focus on the areas where we have the greatest impact and can make the most contributions to positive change. 

Sustainability strategy 2030 

We are in the midst of one of the most defining transitions of our time. For us, that means taking responsibility. Sustainability is our shared commitment – to guests, team members and society.  

Three strategic focus areas have been identified to ensure that Scandic’s sustainability work is both focused and effective. These serve as the basis for the company’s sustainability strategy and provide guidance for long-term, sustainable operations.

Our strategy for sustainable business focuses on three areas:

  • Social responsibility and inclusion
  • Circularity and resource efficiency
  • Climate and energy consumption 

Our focus areas