Vision AND strategy
Our overall vision is to be a world-class Nordic hotel company, by delivering great hotel experiences for the many people. Our sustainability strategy is integrated into the overall business strategy and supports our targets for profitable growth and sustainable hotel operations. We focus on the areas where we have the greatest impact and can make the most contributions to positive change.
Sustainability strategy 2030
We are in the midst of one of the most defining transitions of our time. For us, that means taking responsibility. Sustainability is our shared commitment – to guests, team members and society.
Three strategic focus areas have been identified to ensure that Scandic’s sustainability work is both focused and effective. These serve as the basis for the company’s sustainability strategy and provide guidance for long-term, sustainable operations.
Our strategy for sustainable business focuses on three areas:
- Social responsibility and inclusion
- Circularity and resource efficiency
- Climate and energy consumption

Our focus areas

Social Responsibility and Inclusion
As a proud employer and service provider, we strive to make a positive contribution to society.
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Circularity and Resource efficiency
We belive change and innovation are driven in close collaboration with our suppliers and business partners.
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Climate and Energy consumption
We focus on reducing emissions across the entire value chain.
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Materiality analysis
Scandic’s materiality analysis includes all stakeholder groups that are considered to influence or are influenced by the company’s business. Responses from our stakeholder groups help Scandic prioritize our sustainability initiatives and reporting.
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Accessibility
Making our hotels accessible is an important aspect of Scandic’s sustainability program. We were the first hotel to develop an accessibility standard to guarantee that our hotels are as welcoming to all as we say.
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