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SUSTAINABILITY AT OUR CORE 

We have a long legacy of driving sustainability in the hospitality industry. Our commitment and ambition have never been stronger. As the largest hotel chain in the Nordics, we have the power to lead transformation and inspire change at scale, for a better and more sustainable tomorrow. 

More about sustainability

Vision and strategy

Our overall vision is to be a world-class Nordic hotel company, by delivering great hotel experiences for the many people. Our sustainability strategy is integrated in the overall business strategy and supports our targets for profitable growth and sustainable hotel operations. We focus on the areas where we have the greatest impact and can make the most contributions to positive change.

More about our Sustainability vision and strategy