Broad customer base with high share of returning customers
Scandic has a popular and well-liked offering that attracts corporate customers and leisure travelers alike.
Our main customer group is made up of business travelers, including authorities, and it accounts for almost 70 percent of our revenue.
Our leisure customers include groups, sports associations and individual leisure travelers.
We have many loyal customers and our loyalty program – Scandic Friends – is the largest program in the Nordic hotel industry. Approximately 35 percent of our bookings comes from our loyalty program members.
Our customer base, like the rest of the Nordic market, is primarily domestic or Nordic, with a continuously increasing share of international travelers mainly from Germany and Russia followed by the US and the UK.
Latest press releases
- July 15, 2022 07:30 CEST Scandic’s interim report Q2 2022 – Record earnings for Scandic
- June 30, 2022 13:39 CEST Invitation to presentation of Scandic’s interim report for the second quarter 2022
- June 23, 2022 09:00 CEST Scandic’s largest hotel to date opens in Copenhagen - Nordic spa and chef from Michelin-starred restaurant
- June 17, 2022 10:25 CEST Scandic to take over Hotel Opus in Horsens, Denmark