Customers
Broad customer base with high share of returning customers
Scandic has a popular and well-liked offering that attracts corporate customers and leisure travelers alike.
Our main customer group is made up of business travelers, including authorities, and it accounts for almost 70 percent of our revenue.
Our leisure customers include groups, sports associations and individual leisure travelers.
We have many loyal customers and our loyalty program – Scandic Friends – is the largest program in the Nordic hotel industry. Approximately 35 percent of our bookings comes from our loyalty program members.
Our customer base, like the rest of the Nordic market, is primarily domestic or Nordic, with a continuously increasing share of international travelers mainly from Germany and Russia followed by the US and the UK.

Latest press releases
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March 1, 2023 08:05 CET
Scandic Frankfurt Hafenpark opens in premier location
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February 16, 2023 07:30 CET
Scandic’s year-end report 2022 - Stable quarter ends a strong year
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February 2, 2023 13:15 CET
Invitation to presentation of Scandic’s year-end report 2022
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November 17, 2022 09:15 CET
Current affairs and commercial leadership in focus as Scandic develops future leaders