Strategy
Scandic Hotels Group's strategy is built on five strategic cornerstones that define the areas we must always focus on in order to realize our vision, mission and financial goals. A sustainable approach and engaged and motivated team members are the foundation of Scandic’s strategy and should be evident in all important areas. As the integration of Dalata Hotel Group operations progresses, Dalata will gradually be incorporated into the Group's strategic framework.
Vision
To be a world-class Nordic hotel company
With the help of our Nordic spirit, corporate culture, and way of doing things, we’ll be the best hotel company we can be. World class for us isn’t about five stars, but about delivering an appreciated experience every day, both on stage and behind the scenes, for our guests, customers, team members and owners.
Mission
To create great hotel experiences for the many people
At Scandic, we go to work every day to create great hotel experiences for our guests. We want to cater to as many people as we can – no matter who they are, how they dress, where they are from or where they are heading. We believe a great hotel experience is so much more than just a nice room, bed, breakfast, or dinner. It’s a friendly smile, an inviting atmosphere, genuine service and the little something extra: it’s the total experience we create for our guests.
Strategic focus areas
Engaged and motivated team members
Scandic Hotels Group is guided by a strong and distinctive culture that influences service, leadership, and daily decision-making. As culture is built and reinforced over time, Scandic continues to invest in initiatives that strengthen organisational culture, leadership effectiveness, and employee engagement.
Sustainable business
Sustainability is one of the most important issues society faces today. Scandic Hotels Group wants to advance its position within sustainability through concrete measures. This means initiatives to reduce the climate impact, increasing diversity and inclusion and sharing ambitions and successes with stakeholders.
Portfolio excellence
The portfolio brings together leading regional hotel brands through a shared platform for loyalty, sustainability, talent development and operational excellence.
Commerical excellence
Operational excellence
Having strong operations will give us the power to invest. Scandic wants to create long-term sustainable margins by improving the way we work and in particular benefit from digitalization and economies of scale.
Latest press releases
Scandic Hotels Group expands in Stockholm with a new hotel in the Globe area
· The hotel will offer meeting facilities, a wellness area and gym, a restaurant and bar, and dedicated spaces for events and activities.
·...
Scandic Hotels Group completes acquisition of Dalata’s hotel operations
Today, Scandic Hotels Group AB (publ) (“Scandic”) completed the acquisition of the hotel operations of Dalata Hotel Group (“Dalata”). The acquisition ...
Invitation: Presentation of Scandic Hotels Group’s interim report Q3 2026
Welcome to join our webcast presentation of the interim report of the third quarter of 2026. The presentation will take place at 09:00 am CET on Novem...