Scandic to open third hotel in central Hamburg

The new centrally located hotel in Hamburg will offer direct access to Hamburg’s bus terminal and several subway and commuter train lines. The project underscores Scandic’s ambition to increase the number of rooms in the hotel company’s portfolio by approximately 15,000 by the end of 2030, through – among other things – a targeted expansion in key German destinations.

“Hamburg is one of Europe’s most dynamic major cities and a strategically important market for Scandic. The new hotel in downtown Hamburg will further strengthen our presence and continue to deliver on our strategy of responsible expansion in Germany,” says Jens Mathiesen, President & CEO, Scandic Hotels Group.

Together with partner B&L Group, which will build the hotel and also owns the building where Scandic operates Scandic Hafenpark, Scandic will operate a hotel that targets both business and leisure travelers. The hotel will complement the new 430-room hotel near Hamburg’s Berliner Tor station that Scandic has already announced, which is expected to open in 2030. Since 2008, Scandic has also operated the popular 340-room Scandic Emporio in the city.

“The new Scandic hotel in the StadtKontor scheme marks a significant milestone to convert and revitalise one of the largest office ensembles in Hamburg's up-and-coming district of St. Georg. With the further use of the tied-up grey energy and the energy-efficient refurbishment, a pioneering range of modern working environments is being created,“ underlines Thorsten Testorp, CEO of B & L Group.

“Our ambition is to establish hotels in areas with a constant movement of people. Being entrusted to open a third hotel in Hamburg within a short timeframe is proof that we have our guests and the public’s confidence to build further on our expansion journey,” says Jesper Engman, Chief Development Officer, Scandic Hotels Group.

Hamburg, which has a population of 2 million, is Germany’s second-largest city and Europe’s third-largest harbor. With over 16 million hotel nights per year and strong growth in business and leisure travel alike, Hamburg is a key hub in Germany. The city is an important center for international trade, logistics and culture, attracting visitors all year round.

So far in 2025, Scandic has announced plans to open eight new hotels with more than 1,600 rooms in the Nordic countries and Germany. 

For more information, please contact:
Malin Selander, Communications Director, Scandic Hotels Group
Email: [email protected]
Phone: +46 704 264 006

Rasmus Blomqvist, Director Investor Relations, Scandic Hotels Group
Email: [email protected]
Phone: +46 702 335 367