The Nordic hotel sector is strong primarily because of a stable macro economy. Travelers to the region are mainly domestic or Nordic, but the Nordic region is increasing its attractiveness as a tourist and meeting destination for international travelers.
The hotel market is characterized by Nordic hotel operators who serve the dominant mid-market segment.
The largest Nordic hotel operators are Scandic Hotels, Rezidor Radisson Blue and Park Inn by Radisson, Nordic Choice Hotel (Comfort, Quality, Clarion and other brands), Best Western, Sokos, Elite Hotels, First Hotels and Thon Hotels.
Scandic is the largest hotel operator based on the number of rooms in the Nordic countries. In individual markets, Scandic is largest operator based on the number of rooms in Sweden, Finland, Denmark and Norway.