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Siri Wikander appointed new Director of People Growth at Scandic Hotels

November 28, 2017 | 08:30 CET | Categories: General press releases | Non regulatory

In December, Siri Wikander will start as Director of People Growth at Scandic. Siri has worked for many years within digitalization, communication and sustainability and comes most recently from a position as Head of People & Culture at Hemfrid.

Siri will be primarily responsible for enhancing the employee and customer experience by capitalizing on the potential of digitalization at Scandic. This includes further developing Fuse, a new social platform for training and communication that Scandic is implementing right now.

To optimize the customer experience, employees need to work cross functionally. By combining different skills, you can find new solutions and create job satisfaction. The new internal communication and training program that Scandic is launching is a positive and bold move. There is enormous strength when people start sharing their best tips with each other, says Siri.

We want to move the mandate out into the organization and strengthen our workforce, and Siri understands the importance of a strong corporate culture. She has vast experience from change management in companies large and small and will be an excellent addition to our team, says Lena Bjurner, SVP HR & Sustainability at Scandic Hotels Group.

Siri’s most recent position was as Head of People & Culture at Hemfrid. Prior to this, she was Head of Talent Management at Axfood.

Scandic’s combination of agility and responsibility goes well with my values. The fact that Group management sees the opportunities of digital opens great opportunities for Scandic to grow and develop, which makes the company a very attractive employer, says Siri.

Siri will begin her new position on 4 December 2017.

For more information, please contact

Lena Bjurner, SVP HR & Sustainability, Scandic Hotels Group
Email: lena.bjurner@scandichotels.com
Phone: +46 70 839 59 15

Elin Westin, Director of Communication, Scandic Hotels Group
Email: elin.westin@scandichotels.com
Phone +46 702 77 75 26



  • Siri Wikander Director of People Growth Scandic Hotels


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