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Travel & tourism is one of the world’s largest industries. According to industry organizations such as Visita, growth in the sector is expected to be higher than for the economy as a whole.

Intra-Nordic travel is expected to increase, and since the millennium, the number of foreign tourists has risen more in Northern Europe than in Europe as a whole.

Development in the industry is being driven by a number of factors, of which macro-economic factors such as growth in GDP is the most significant, driving demand through, for example, business travel, tourism, congresses and conferences. Other macro-economic factors that drive demand for hotels include population growth, employment trends and consumer buying behavior within the sector and in the market as a whole.

Growth in GDP in the Nordic countries is expected to remain stable and the region is benefiting from macro-economic drivers such as increased confidence among businesses and consumers.

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