Travel & tourism is one of the world’s largest industries. According to industry organizations such as Visita, growth in the sector is expected to be higher than for the economy as a whole.
Intra-Nordic travel is expected to increase, and since the millennium, the number of foreign tourists has risen more in Northern Europe than in Europe as a whole.
Development in the industry is being driven by a number of factors, of which macro-economic factors such as growth in GDP is the most significant, driving demand through, for example, business travel, tourism, congresses and conferences. Other macro-economic factors that drive demand for hotels include population growth, employment trends and consumer buying behavior within the sector and in the market as a whole.
Growth in GDP in the Nordic countries is expected to remain stable and the region is benefiting from macro-economic drivers such as increased confidence among businesses and consumers.
Latest press releases
- September 9, 2020 08:00 CEST Scandic expects occupancy of 30-35 percent for September
- September 8, 2020 08:30 CEST Scandic Hotels launches the largest network of coworking spaces in the Nordic countries
- August 21, 2020 14:30 CEST Svein Arild Steen-Mevold to leave Scandic
- July 31, 2020 17:30 CEST Change in the number of shares and votes in Scandic