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The Business development process

The Scandic process of finding and developing new hotels is based on a structured approach.

Our business model focuses on strategic and long-term relationships with our landlords. The benefits from the lease model in combination with our commercial and operational excellence has a resilient and solid financial track record over a long period of time.


Establishing a new hotel is based on our proven step-by-step procedure manifested in our development and execution model.

We are careful in identifying and selecting projects and partners. A mutual understanding of our respective drivers and ambitions is crucial. The development phase focuses on creating a common platform for us and our partners to achieve success. We are both sitting on the same side of the table to become business partners in the true sense of the word. It is all about having common goals and ambitions to make the long term development positive.

Dedicated teams

To develop and open a new hotel is one of the most complex processes you can approach. This is everyday life to us at Scandic. We have teams that are dedicated to these areas and to nothing else. They are 100 percent professionals and work according to our standardized and effective process that guarantees success.

Business development phase

  • Leads
  • Developing business case
  • Discussions negotiations
  • Letter of intent
  • Finalize business case
  • Signing agreement

Business execution phase

  • Design
  • Sourcing
  • Internal / External
  • Production
  • Hand over
  • Grand opening