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Scandic Bakklandet, Trondheim, Norway

The Nordic hotel market

A strong market that is growing in popularity

The Nordic hotel sector is strong primarily because of a stable macro economy. Travelers to the region are mainly domestic or Nordic, but the Nordic region is increasing its attractiveness as a tourist and meeting destination for international travelers.

The hotel market is characterized by Nordic hotel operators who serve the dominant mid-market segment.

The largest Nordic hotel operators are Scandic Hotels, Rezidor Radisson Blue and Park Inn by Radisson, Nordic Choice Hotel (Comfort, Quality, Clarion and other brands), Best Western, Sokos, Restel (several brands), Elite Hotels, First Hotels and Thon Hotels.

Scandic is the largest hotel operator based on the number of rooms in the Nordic countries. In individual markets, Scandic is largest operator based on the number of rooms in Sweden and Denmark, second largest in Norway and third largest in Finland. Scandic is the biggest hotel operator in Helsinki.

The table below shows the largest hotel operators in Sweden, Norway, Denmark and Finland as of September 30, 2015.

This table outlines market shares related to number of rooms per brand in the Nordic countries

Sweden Rooms Norway Rooms Denmark Rooms Finland Rooms
Scandic 16,321 Nordic Choice 15,5191) Scandic 3,705 Sokos 8,9921)
Nordic Choice 14,6871) Scandic 14,478 Comwell 2,8282) Restel 7,8101)
Best Western 7,6541) Thon Hotels 9,6222) Arp-Hansen 2,6791) Scandic 5,449

1) Company websites and OTAs as of September 2015.
2) Company websites as of September 2015.