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Scandic one of Sweden’s 30 most sustainable brands according to digital influencers

Scandic one of Sweden’s 30 most sustainable brands according to digital influencers

The most important digital influencers within the area of sustainability on Twitter have named Scandic as one of Sweden’s 30 most sustainable brands according to the Sustainability Engagement Mapping 2015 study.

The study was based on tweets published by the best-ranked influencers in social media during the last 12 months.

Sustainable Brand Insight and Whispr Group studied Twitter to identify the companies that perform best in the area of sustainability according to the experts. Scandic placed 24 out of 100 well-known companies.

“We have received several awards during the year and have worked actively to share our sustainability efforts through initiatives such as our integration work for chefs, our organic children’s menu and our hotels that have been recertified to comply with new, stricter Nordic Ecolabel requirements. It is, of course, extremely gratifying that the highest-ranked digital influencers on Twitter have picked up on these efforts as well as Scandic’s well-known sustainability initiatives over the years,” says Inger Mattsson, Sustainability Director at Scandic.

About Scandic’s sustainability work

Scandic is the industry leader when it comes to sustainability and was named the most sustainable hotel operator for the fifth year in a row according to a Sustainable Brands survey of Swedish consumers. Since 1993, Scandic has done business based on its best in class sustainability program. For more information about Scandic’s sustainability initiatives, visit: scandichotels.com/responsibility

About the study

Sustainability Engagement Mapping is the most comprehensive media analysis that has been carried out in Sweden to rank the most important digital influencers within the area of sustainability, as well as the companies they consider to be best at carrying out their CSR initiatives. The study was conducted by Sustainable Brand Insight in cooperation with Whispr Group. For more information, visit: www.sb-insight.com

For more information, please contact:

  • Inger Mattsson, Director Sustainable Business, Scandic Hotels, +46 709 73 50 19
  • Anna-Klara Lindholm, PR Manager, Scandic Hotels, +46 709 73 52 31, anna-klara.lindholm@scandichotels.com