In 1993, Scandic initiated a sustainability program focused on reducing our environmental impact. We are continuing to drive this work forward through both small and significant measures, such as gradually replacing existing lighting with LED technology, only buying electricity from renewable sources and serving our own filtered tap water in reusable bottles. Our program has in many ways become the industry benchmark, and not least our initiative to encourage guests to be better at reusing their towels.
Parallel to this, our work to minimize our environmental impact goes hand in hand with contributing to a more sustainable society. Our initiatives and actions also have a direct financial impact on our business – on the one hand, they lower our costs and on the other, they strengthen our brand and offering to our guests.